eStore was founded in 2001 with the name of Apple Center, becoming the first Apple Authorised Reseller to elaborate the Macintosh market in Indonesia on 2005, In 2007, eStore boosts up its performance in Apple Retail and sales industry. Therefore, eStore is given the status of Apple Premium Reseller.

As Apple brand kept increased their awareness, the Apple computer and iPod also grew rapidly. Impact on eStore’s growth, eStore retail outlet are spreaded in Jakarta City. eStore are available in Ratu Plaza, Mall Taman Anggrek, Mall Pondok Indah 2, Karawaci, Cihampelas Walk, Be Mall, and Saphir Square. All outlets are located in strategic places and with touch of elegances in furnishing, eStore would like to bring the Apple’s experience in every Apple product.

Vision eStore Indonesia
To be number one Apple Reseller in Indonesia with customer's satisfaction orientation
Mision

• Giving the best service to the customer
• Giving the added-value to the customer
• Giving the best experience to the customer
• Providing the best product for the customer
• Increasing employee's competencies Continuosly
• Keep the workplace safe and comfortable